About Us
Our
Story
Founded in 1947, the Singapore Booksellers and Stationers Association (SBASA) has been uniting booksellers and stationers for more than seven decades. From its earliest days, SBASA has worked to raise the level of culture in society by supporting Singapore’s book and stationery trade.
As the world has moved into the 21st century of globalisation and digital transformation, SBASA continues to evolve. We leverage on new opportunities brought by the global economy and information society, while staying true to our roots in community, education, and industry support.
Today, SBASA proudly serves as the Vice-President of the Asia-Pacific Stationery Alliance (APSA), representing Singapore on the regional stage. Each year, we organise overseas business missions and take part in local and international exhibitions — building bridges, fostering professional cooperation, and expanding markets for our members.
Through these efforts, SBASA remains committed to helping booksellers and stationers in Singapore connect, grow, and thrive in the global marketplace.
Our Mission
Connecting books. stationery and culture
At SBASA, our mission is to:
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Promote mutual understanding and friendship among members.
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Support Singapore’s commercial and economic development, while aligning with global industry growth.
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Advance culture and education in Singapore and beyond.
在新加坡书业与文具业协会，我们的使命是：
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促进书业、文具业间的互相了解与合作。
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协助与配合本国和各国同业的经济发展。
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增强新加坡及世界的文教事业。
SBASA Logo Story
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此会徽象征着一只海鸥在海上遨游飞翔，努力地寻找鱼群。
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它告诉我们这个行业必须飞出岛屿，到广阔的世界各地寻找商机。
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SBASA 是本会英文名字的缩写，字体稳重典雅，标志着我们这个行业在日新月异的高科技时代的稳步发展，永不落伍。
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总体来说，这个标志的设计是感性与理性的高尚结合，简约有力的笔触彰显了美术化表达公会行业的业务性，以理性中的涵意展示公会行业的美好前景。
设计：杨绿江 于 2003 年 2 月 10 日
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Our logo is an abstract representation of a seagull in flight, seeking the shoals of fish. It expresses the aspiration of our industry to reach out beyond the shores of this island in quest of business opportunities.
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SBASA, The Singapore Bookseller and Stationers Association, the acronym for our Association’s name, is in clean and unembellished letters, signifying our determination to keep pace with the rapid advancements and constant changes in this digital age.
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The logo thus joins together emotional and rational elements, representing the essence of our profession through its simple yet powerful aesthetic grounded on a rational foundation to open the door to ever-wider prospects
Designed by Yeo Lek Kang on 10 February 2003